Antonio Pesqueira is a senior healthcare and pharmaceutical professional. He works to improve commercial and supply chain processes through technology. He focuses on making sales forces more effective, using data to create strategies, and changing to digital formats. Antonio is a Ph.D. student at ISCTE/IUL. He has co-authored over 20 articles on healthcare innovation. He is also on the editorial review board for IJAIMH and is a committee member for AICONF’23 at Oxford University.