Henny Steiniger is with MediaMarktSaturn since 2015. As Vice President, her responsibilities span across Customer Intelligence, Services & Solutions, Customer Experience & Care. With over 20 years of experience in strategy, customer research, innovation management, and entrepreneurship, Henny leverages genuine customer insights to create impactful solutions. She is spearheading the global genAI initiative for the MediaMarktSaturn Group in collaboration with MMS Technology, paving the way for cutting-edge innovations and a customer-centric approach.