Juan A. Flores Sanchez is a global digital transformation executive with over 25 years of cross-industry leadership experience in the pharmaceutical, medical device, FMCG, retail, and smart building sectors. He has a proven track record of spearheading more than 650 digital projects and building high-performing international teams across Europe, the United States, Australia, and Japan. His senior leadership roles include serving as Global Vice President of Digital Strategy at Novocure and Head of Digital Strategy at Alexion (AstraZeneca).

He is also a recognized thought leader and the author of Digital + Marketing and Vice Versa, a book ranked among BookAuthority’s Top 10 marketing books for 2020. Juan is a sought-after keynote speaker who regularly presents at global conferences on digital health, customer experience, and innovation.