Marta Bukala is the Head of Digital at Bayer Consumer Health UK&I, leading transformation across Media, Content, Digital & AI. With a background in brand marketing and consumer health, she has built her career at the intersection of digital and innovation, holding roles at Reckitt, KPMG, and Church & Dwight. Marta is passionate about using AI and data to foster innovation and sustainable growth. A firm believer that curiosity is the ultimate tech superpower, she champions bold thinking, digital experimentation, and human-led innovation to drive impact in highly regulated industries.