Søren Meincke Persson is an award-winning data science leader and recognized as a #HyperightNordic100 in Data, Analytics, and AI. With more than 20 years of experience in customer analysis and data-driven transformation, he currently heads a team of 20+ data engineers across Denmark, Lithuania, and the Czech Republic at Telia Denmark / Norlys.

Søren has led large-scale transformations in Martech, analytics, and AI at organizations including Nuuday, Telia, and Specsavers. His focus is on building the data foundations that enable Generative AI, advanced analytics, and machine learning to directly support business growth and innovation. He is passionate about turning data into actionable intelligence by aligning data strategies with business objectives.