Martin (Meyer-Gossner) is VP Industry Executive Advisor at Medallia where he is working on the experient management strategy of global automotive, airline and financial services brands. With his latest book “The ROI of Customer Experience” he has shown his outstanding expertise as one of the leading experts in experience management in Europe. Previously, he was heading the XM Strategy EMEA team at Qualtrics. Prior to this role, he was founder and managing partner at The Strategy Web, a digital transformation consultancy for growth companies, and co-founder of silicon.de, one of the first IT B2B business decision maker platforms featuring web TV (sold to CBS in 2006). He is a well-known keynote speaker and moderator at leading IT and digital events.