Rodrigo Avilés – CX Believer, Change Driver, People Champion

Rodrigo Avilés views customer experience not as a department, but as a mindset. With a strong background in consulting, design thinking, and hands-on CX leadership in the automotive sector, he guides teams to move beyond merely following processes toward creating real purpose. His mission is to humanize business, challenge outdated habits, and transform “seamless, connected, and simple” into something customers can genuinely experience. Audiences can expect authentic stories, actionable ideas, and thought-provoking insights throughout his sessions.