Elisabet Sanchez serves as the Head of Omnichannel Strategy & Customer Experience at Nissan Motor Corporation. She is also an ISDI Mentor and Product Owner, holding a Global Executive Master in Digital Business from ISDI and an MBA in Digital Marketing and Online Communications from UAB. With over 20 years in the automotive industry, Elisabet has worked with various brands of the VW Group and Nissan, gaining extensive experience in marketing, sales, and customer quality. She spent two years in Germany at Contitech Elastomer Beschichtungen GmbH, further enriching her international perspective and expertise.