Saliha Karakoyun is a Digital Transformation Lead with extensive experience in Customer Experience and Customer Journey Management, boasting 13 years of industry expertise in various transformation projects. She helps companies develop digital and customer-oriented services and processes to deliver sustainable results, cost savings, and improvements in customer-related KPIs. She has been with PYUR since 2017 and has served as the Head of Customer Journey Management at PYUR since 2021.